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"T-Mobile wouldn't be the company we are without the diversity of our amazing team and that's why we're going BIG with our commitment to Pride–and everything it stands for–again this year!" said T-Mobile CEO John Legere. The "Un-carrier" is also sponsoring more than 60 Prides nationwide, including WorldPride in New York. (T-Mobile customers can also text "GLSEN" to 20222 to donate $5 directly.) Adidas didn't take the censure lying down. ( who composed ' My Adidas ' and were rewarded by sponsorship from the company ). Several netizens posted homophobic comments and condemned the brand for supporting LGBT rights. their substantial gay readership is addressed only through homoerotic. The sports brand has released a range of apparel and footwear featuring graphics. But the response to the ad wasn't all positive. Adidas has launched a brand-new ‘Love Unites’ collection for Pride 2021. The more we embrace, the stronger we become together. Sport creates unifying communities where anyone and everyone can flourish. With bold, vibrant and uplifting designs, adidas Pride wear shows that love has no boundaries. Throughout June, the company is also partnering with PopSockets on a special Pride Poptivism PopGrip, with $2.50 from each sale being donated to GLSEN. More than 275,000 people liked the image on Instagram, with many praising Adidas for celebrating love of all stripes. adidas Pride Collection Celebrate the power of love and the LGBTQ+ community with the new adidas Pride collection. For each entry tagged #UnlimitedPride, $1 will be donated to GLSEN, up to $10,000. T-Mobile is also encouraging users to post moments that changed their lives as a member of or ally to the LGBT community on the storytelling platform Wattpad. For every photo of the rings posted with #ArianaWithUs, T-Mobile will donate $1 to HRC, with a goal of up to $200,000 total. Participants can record their own messages of love and inclusion and post them social media. Reebok’s collection offers 20 products, including the Club C 85 Pride running shoes ($75).T-Mobile is teaming up with pop diva Ariana Grande to celebrate Pride and given back to the LGBT community: On June 14 and 15, Grande's "7 Rings" art installation will be transformed into an immersive "Pride Walk" outside her shows at Brooklyn Barclays Center. The Nike 2020 BeTrue Collection will first be available for sale in China on June 5th, and then June 19th at, SNKRS and in stores worldwide.įind out more about Nike as well as Converse Pride gear by clicking here.Īnother running shoemaker is also giving back to the community with the debut of new products for Pride 2020. “They include the LGBT Center of Los Angeles, Portland Frontrunners, GLBT Historical Society Museum, Campus Pride and You Can Play.” Other grant recipients include The GenderCool Project and Gilbert Baker Foundation. “The organizations range from local to national with a focus on advocacy in sports, creating safe spaces and elevating the history of the community,” Nike said in a news release. Members of Unified collaborated with designers in every step of the creation process.Ī spokesperson for Nike said sales of the BeTrue collection will support “more than 20 organizations advancing the LGBTQIA+ community with grants administered by the Charities Aid Foundation of America.” The Pride Pack includes the company’s flagship kicks, the Stan Smith, which first hit.
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New for 2020, Under Armour is selling the HOVR Phantom 1 Slip, which a spokesperson said was designed with the original Pride flag in mind. Adidas is celebrating Pride month by updating its signature sneakers with rainbow paint splatters. This year, we created the UA PRIDE Grant to support other local LGBTQ groups who have been affected by the COVID-19 pandemic." “In the past, we’ve worked with organizations like The Pride Center of Maryland, our local LGBTQ resource center, Athlete Ally and Stonewall Sports. "Our goal is to use our platform to help support the work non-profits are doing in the community,” said Perry Williams, senior manager of commercial optimization and former co-chair of Unified, which is UA’s LGBTQ+ Teammate Resource Group. Those efforts are focused on Baltimore, Maryland and Austin, Texas. Bringing these two events together and celebrating the 50th Anniversary of Gay Pride events, adidas introduces the Stan Smith as part of the. Under Armour is just one of the clothing outfitters that have announced new collections for Pride Month, and is offering not only Pride products but financial grants to this very marginalized population.Īccording to a spokesperson for Under Armour, the UA Pride Grant Program is aimed at alleviating financial hardships related to the pandemic that have fallen upon non-profits whose work directly impacts the LGBTQ communty. It’s now the best selling adidas sneaker of all-time.